Area Sales Manager - West Midlands

Job Specification Form

Company Description: Manufacturer of Electrical Accessories and Lighting Products

Job Title: Area Sales Manager

Responsible to: National Sales Manager

Location / Area: West Midlands (B, WS, WV, ST, DY, TF, WR, HR, SY, LD, SA, NP, CF)

Basic Salary: Salary negotiable dependant on candidate calibre and experience

Bonus Scheme: Excellent reward for success. Details to be advised at interview stage. Real potential to earn in excess of £10k

Benefits: Company car, pension, mobile, laptop

Principle Responsibilities:

To grow the area with additional profitable business to be gained through both the distribution (80%) and specification / projects (20%) side of the business.


  • Personally manage relationships with the company’s key electrical wholesaling accounts on the area.

  • Establish excellent, professional business relationships at all levels within the branch

  • Work with the business Manager’s to ensure a joint strategy is implemented to grow the business and profit for both partners.

  • Build relationships with the counter staff to ensure your product is the first over the counter.

  • Actively follow up leads from the wholesale partners and conduct joint calls were deemed beneficial.


  • Actively seek to gain specification and win projects with large and medium domestic/commercial contractors. You will work together with the key contractors who actively target the LA, HA in the region.

Ideal Candidate: 

A professional and successful sales person with a proven track record in sales.

To suit the business and future vision of the company you will ideally be hungry, determined, professional, able to work under pressure, an achiever, not scared of hard work.

Reason for Vacancy: Replacement due to promotion

Company Background: A market leader in the manufacture and distribution of Electrical Wiring Accessories and low voltage distribution products. Established for over 50 years the company now has a turnover in excess of £25m the company is a preferred supplier to some of the UK leading house builders and major contractors. The company is part of one of the UK's leading electrical groups.

The business has major growth and acquisitions plans over the next 5 years; this will create excellent opportunities for career advancement for the right ambitious and talented candidates.

Next actions: Candidates to forward CV’s to or call 01952 462300 for further details