Increasing and Protecting Margin


Who Will Benefit?

This workshop is designed for customer-facing people

Course Type

1-day workshop

Regional or in-company

Learning Style

Syndicate groups, brain storming, individual exercises and interactive discussions

What Do You Get?

Course hand-outs

Full course notes

Course completion certificate

for more information on this course, please call or register your interest

01952 462300

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What's it all about?

A fun, informative, interactive and most of all effective one day workshop that gets all attendees to participate and leaves them with both increased confidence and clear learning to enable immediate implementation when back in the branch.

Our trainers are from the electrical industry having worked in wholesaling, manufacturing or both. They have a true understanding and empathy of what it is like to work on a trade counter of an electrical wholesaler on a daily basis and the challenges the role can build

This workshop is not about changing the world it is about all of the customer facing teams learning tips that will enable them to be more confident in front of the customer and contribute more to the sales and profit.

What will be covered in this module?

  • The personal reward of increasing sales and margin, changing attitudes

  • What is Profit

  • The basics of GP, Net Profit and Discount

  • The impact of cost up pricing

  • Understanding how customers play the negotiation game

  • Understanding Discount

  • The confidence to say no

  • Confidence to increase pricing

  • Asking simple questions to protect price

  • Tips on body language

  • When to use your boss

  • Increasing Order Value and Profit

  • Adding to every order

  • The Skills of selling up to increase profit

  • Selling Promotions – Offer to Every Customer

What will the delegate be able to do on completion

  • Learn key skills to enable all staff to easily increase order values & profit in a non-aggressive way