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Increasing and Protecting Margin Over the Trade Counter

  • Shawbank Road Redditch United Kingdom (map)
295.00
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What’s it all about?

A fun, informative, interactive and most of all effective one day workshop that gets all attendees to participate and leaves them with both increased confidence and clear learning to enable immediate implementation when back in the branch.

Our trainers are from the electrical industry having worked in wholesaling, manufacturing or both. They have a true understanding and empathy of what it is like to work on a trade counter of an electrical wholesaler on a daily basis and the challenges the role can build

This workshop is not about changing the world it is about all of the customer-facing teams learning tips that will enable them to be more confident in front of the customer and contribute more to the sales and profit.

What will the delegate learn?

  • The personal reward of increasing sales and margin – changing attitudes

  • The basics of GP, Net Profit and Discount

  • The impact of cost up pricing

  • Understanding how customers play the negotiation game

  • Understanding the perception of worth

  • The basics of negotiation – Win-Win

  • Understanding Discount. Who should get a discount and why?

  • Stopping discount rounding

  • The confidence to say ‘No’

  • Confidence to increase pricing

  • Tips on body language

  • Increasing Order Value and Profit

  • The Skills of selling up to increase profit

  • Selling Promotions – Offer to Every Customer

  • Action Plans to take away

What will the day be like?

Our teams will create a relaxed learning environment where delegates can enjoy the workshop. The day will be a combination of syndicate groups, fun games, realistic scenario plays and challenging interactive discussions. Everyone will be encouraged to get involved but only in a way that they feel comfortable with. Everyone will get the chance to learn from other peoples’ experiences.

Earlier Event: November 11
Conducting Effective Interviews
Later Event: December 4
Excelling at Customer Service