What makes you so different?

Wholesalers here, wholesalers there, wholesalers seemingly everywhere! So, what makes you so different?

Nothing sets you apart from your competition as much as your people and your service, it can give you a differential that can’t be copied and help to really grow your business.

After much anticipation, we kicked off our ‘Customer Service Excellence’ learning and development programme which has been designed solely for customer facing staff in Electrical Wholesalers. Sales & Management Trainer, Lucie Anslow, drew on her previous experience of working for a national wholesaler to create an open, honest and fun atmosphere and delivered some great learning that was totally relevant to the ladies and gents in attendance. 

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This week saw the jump-start of our ‘Customer Service Excellence’ Programme which consists of a suite of three open workshops designed to enable delegates to take the service they personally provide to their customers to a whole new level. Held regionally across the country the programme has been designed and structured to specifically enable any electrical wholesalers who are passionate about developing their people and service the opportunity to do so, irrelevant of size.                

“The first of our suite of three workshops – ‘Excelling at Customer Service’ was an absolute delight to run. We had delegates from a diverse range of wholesalers and all with varying levels of experience."

"The day started with getting to know each other and discussing their personal expectations and experiences of service as a customer. This was turned around to focus on their own branch and customers, identifying all aspects of the service offered and how they could personally work to not only satisfy their customers’ needs and wants but ultimately exceed them."


Lucie explained further “We incorporated a number of different techniques to make the day interactive and fun using working groups, creative thinking, meaningful games and individual workbook activities, this maximises not only learning but also retention of learning.”  

The day covered a variety of key subjects including:

  • Identifying service levels & expectations

  • Greeting all customers professionally

  • Simple questioning and listening skills

  • The importance of stock availability and how you can influence it

  • Eliminating Errors through the’ right 1st time every time’ approach

  • The importance of using a daybook & to-do list

  • Making and keeping realistic promises

  • The key skills and attributes of a ‘customer service champion’

Each of the modules is a stand-alone workshop, so any delegate can join at any point in the programme, regardless of their experience they will benefit from that particular subject matter.

“The workshop helped me come up with ideas and solutions to everyday problems that I wasn’t already aware of. The day was clear and understandable and taught me the importance of customer expectations and why going the ‘extra mile’ is significant.”

Ben – Electrical Wholesaler, Gloucestershire 

From the fantastic feedback it is safe to say that all delegates found Excelling at customer service extremely productive and enjoyable, leaving all those involved hungry for Part 2- ‘Creating Impact in Your Branch’ in June.

The next workshop will start to explore how service and sales go hand in hand covering some great key skills such as creating a great 1st impression, selling add-ons, selling up, building rapport and relationships and merchandising a counter, to name but a few.

 “I am really excited about running and working with all of these guys again and any new delegates who would like to take part.” says Lucie.

 “I wanted to say thanks for an amazing day yesterday! I feel I have gained so much out of the course and I am already using tips in my daily routine.”

Jack – Electrical Wholesaler, Bradford

Like what you have read?

If you are interested in one of your team joining in the next workshop in June there is limited availability for the upcoming dates so please call or email a member of our team for a no obligations discussion.

You can obtain a copy of the agenda overview for the next workshop or discuss your teams learning & development requirements in more detail by phone emailing us, spaces are limited, so drop us a line today

01952 462300



BlogEmma ColesUSP