Management into Leadership - Developing Strategies Built on Differential

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WHO WILL BENEFIT?

Designed for established Branch Managers and Line Managers.

COURSE TYPE

2-day workshop

Regional or in-company

LEARNING STYLE

A combination of videos, syndicate groups and challenging interactive discussions

WHAT DO YOU GET?

Course hand-outs

Course completion certificate

FOR MORE INFORMATION ON THIS COURSE, PLEASE CALL OR REGISTER YOUR INTEREST

01952 462300

WHAT'S IT ALL ABOUT?

This workshop looks at the leader’s ability to develop and implement strategies to support their departmental objectives. Far too often in business today objectives are agreed with poor or ineffective supporting strategies. This can quickly result in the objective becoming unrealistic and the leader and their team falling under continual pressure to complete a marathon without any strategy other than to buy a pair of trainers!

The module starts by explaining the importance of marketing and management strategy whilst removing the illusion that the subject is only for academic leaders. In syndicate groups, delegates look at why strategies have failed in the past and identify the common pitfalls. The module then looks at competitive differential and helps delegates understand that successful strategies are often built around the unique differentials their business can have over its competitors.

Delegates are asked to analyse what differential they offer today and how they could evolve the offer in the future.

The module moves on to bringing the two subjects together, allowing delegates to leave with a clear overview of how to develop strategies built around business differential. We conclude with a session on the implementation of strategies, and the critical role people and communication play in their success.

What wilL BE COVERED IN THIS MODULE?

  • What is strategy?

  • Why do strategies fail – what is the knock-on effect to the business?

  • Understanding business differential and how to make the most of it.

  • Blending strategy and differential to achieve maximum impact.

  • Implementing strategies – the critical role of your people and communication skills.

Emma Coles