Essential Skills of a Successful Sales Professional



This workshop has been designed for both established and new external, customer facing sales teams.


2-day workshop

Regional or in-company


Syndicate groups, brain storming, individual exercises and interactive discussions


Course hand-outs

Full course notes

Course completion certificate

for more information on this course, please call or register your interest

01952 462300

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Whats is all about

This workshop has been designed for both established and new external, customer facing sales teams. It will enable them to learn (or revisit) the key aspects of selling effectively face to face and the importance of building long-term ‘business relationships’. Focusing initially on how they see their roles and responsibilities, honing in on the need for a professional approach to all customers at all times. The days will give them a sounding in the importance of planning and task management, the skills needed to gain those elusive appointments and to ensure clear, goal driven objectives are at the forefront of sales activity. They will drill down into the importance of creating a great first impression on every call and work to build a structure and agenda for conducting successful business meetings.

The aim of the days is to allow the delegates to broaden their abilities in sales, learning how to utilise the Company’s unique selling points to grow their business.  We will explore using open questions to gain real knowledge of the customer and the importance of really listening in the sales process. Finally they will be encouraged to set quality, measurable goals as individual to put what they have learnt into practice.


• What is a Sales Professional?

• What are the Key Ingredients of a Great Sales Professional?

• Creating a Great First Impression on Every Call.

• Planning and Running Effective Business Meetings

• The ‘Sales Champion’ – Self Assessment.

• Effective Time Management Tips:

• Making Fixed Appointments

• Effective Journey Planning 

• Using Open and Closed Questions

• Active Listening

What will the delegate be able to do on completion

  • Gain greater respect from their customers and colleagues. Recognise the self-motivation needed in order to be a successful sales person.

  • Effectively manage their time and prioritise tasks in relation to results.

  • Discover the advantages of objective based business meetings.

  • Create a great and lasting first impression on every call.

  • Gain ‘sales time’ through effective planning and getting more fixed appointments.

  • Gain a real understanding of customers’ needs through the use of open questions.

  • Identify the importance of having clear, focused and goal-driven objectives.

  • Take away a personal action plan that they can start to implement immediately.

Square Studio Dev