Duration: One Day
Who should attend and what will they gain?
This workshop is aimed at anyone who has day to day customer contact over the trade counter. We all know that first impressions count but how often do we evaluate the ongoing impression we make every time we come into contact with customers? Dealing face to face over the trade counter is often one of the most underutilised sales resources available to a branch.
The module begins by assessing the importance of individual behavior, asking delegates to critically look at the image they portray through the eyes of a customer. They will learn how the impact they make and questions they ask can lead directly to improved sales and margin. Time is then spent focusing on not just the personnel impact but also the image, layout and atmosphere of the trade counter with real emphasis on delegates taking true responsibility for their working environment.
The module concludes with each delegate carrying out a personal service rating of their own performance and preparing an action plan that they can discuss and implement with their Branch Manager back in the business.
What will be covered in this module?
Creating a positive, strong and lasting ‘first impression’
Personal first impressions
The ‘Car Showroom’ mentality
What is the purpose of a ‘Trade Counter’?
Why do people buy?
Creating a sales environment?
Using your suppliers to create impact and run promotions
Selling through questioning – ‘open questions’
Listening
Understanding margins and the value of business
Key attributes ‘Trade Counter Champion’
What training style will be used?
This workshop will be a combination of, syndicate working groups, brain storming sessions, individual exercises and challenging interactive discussions. It will involve feedback sessions from other delegates and the chance to learn from other peoples’ experiences. There will be plenty of opportunity to create and develop an action plan that the delegates present to their team at the end of the day. There is guidance offered on post course action planning during the day by the trainer.
Included Within The Price
Course Completion Certificate
Course workbook
Handouts
Lunch
Refreshments throughout the day
Email and telephone support from Pinnacle Solutions after the course
Start/Finish Times
Start: 8:45am
Finish: 4:30 – 5:00pm
Please click on PURCHASE to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.