Effective Customer Meetings

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WHO WILL BENEFIT?

This workshop has been designed for existing and aspiring Sales Executives/Account Managers.

COURSE TYPE

1-day workshop

Regional or in-company

LEARNING STYLE

Syndicate groups, brain storming, individual exercises, interactive discussions and role practice

WHAT DO YOU GET?

Course hand-outs

Course completion certificate

for more information on this course, please call or register your interest

01952 462300

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what’s it all about?

This workshop has been designed for existing and aspiring Sales Executives/Account Managers looking to develop their approach to effective customer meetings. It will enable them to look at what the attributes of a 'great sales person' are and how the basis planning & preparation prior to booking a meeting can be the key to success.

The days will give them a sounding in the importance of planning and task management, the skills needed to gain those elusive appointments and to ensure clear, goal driven objectives are at the forefront of sales activity. They will drill down into the importance of creating a great first impression on every call and work to build a structure and agenda for conducting  successful business meetings.

what’s it all about?

  • What are your objectives?

  • The key attributes of a ‘Great Sales Person’

  • Getting the basics right:

  • The Account Manager basics

  • Planning & Preparation, the need to book appointments

  • Who is your customer?

  • Assertiveness & Negotiation

  • What are we actually selling?

  • Listening skills

  • Role Play – Wants & Needs

  • The account form 

  • Action planning 

Martyn Jennings