Business Development of Low Spending Accounts

WHO WILL BENEFIT?

Designed for both new and experienced external sales team members

COURSE TYPE

1-day workshop

Regional or in-company

LEARNING STYLE

Syndicate groups, brain storming, individual exercises and interactive discussions

WHAT DO YOU GET?

Course hand-outs

Course completion certificate

for more information on this course, please call or register your interest

01952 462300

Whats is all about

To describe this workshop in simple terms, it is all about providing a framework and the skills to grow your business in the easiest way – with your existing customers!

The day is a challenging yet fun workshop that gets the key sales personnel in your business to work together and formulate a structured plan to develop accounts that offer potential for growth.

 It will give attendees a professional and structured way to work hand in hand with existing customers to identify opportunities and implement a plan to grow their current spend month-on-month.  It will enable them to gain the skills to really get to know the customers from a business perspective and not just a personal one.

what will be covered in this module

• Ways to grow existing accounts.

• What is do you want from a key supplier?

• What makes a strong relationship?

• Building a Business Development Strategy 

o   Understanding the customers business.

o   Collecting information not just orders.

o   What does your customers want from you?

• The Business Development Meeting.

o   Using a Business Development template.

o   Identifying Needs and Wants.

o   Agreement and Partnership.

o   Asking the right questions. 

• Consistency and Measure.

o   Building habit through regular contact.

o   Setting joint objectives.

o   Implementing quarterly reviews.

• Who to target? When? How?